By Chip Felkel
Every single company, every single organization is one tweet away from a crisis. That is a fact in 2017.
The advocacy environment is noisier than ever before. Between digital ads, social media, pass thru calls, and oh-so-ineffective mass emails, organizations can barely hear themselves think, much less actually be heard over all the rest of the din and the clutter being created by everyone else. You have to make a choice: Do you want to make noise, or do you want to be heard?
By Chip Felkel
One thing is certain with the president-elect. Random, even erratic challenges, are going to be the norm. Companies must be able to make their case, defend their position and leverage every available asset. Having the right messenger(s) is as important as the message. Stakeholders with long-standing personal relationships with elected officials and key staff, will be a vital, critical part of any successful advocacy effort if organizations intend to be heard over the noise of social media and lazy journalism.
The Statehouse Report recently posted an article on tactics you can take to be successful in advocacy. If you are interested in advocacy this quick article is worth your time:
By Andy Brack, editor and publisher | With cynicism about government, voter discontent and the zeal for change seemingly at an all-time high, people are talking about how to get the government in gear and working.
by Chip Felkel
The chaos and craziness of the 2016 Election Cycle, is over. As is so often the case, out of chaos, now comes tremendous opportunity for you and your team’s advocacy efforts. Rest assured that elected officials at the state and particularly the federal level have heard the voters, loud and clear: Get to work. End the gridlock. Make tough decisions and show us the government is capable of governing. The GOP control of the White House, the Senate and the Congress has come with a price – put up or shut up. There is going to be some action, and soon.
By Andy Krakowski
At a conference earlier this month focused on storytelling and advocacy, we heard something that we had to share. You probably know that the most successful way to be heard by an elected official is to deliver the message from a constituent who has a relationship with the legislator and an authentic story to tell. What many forget is that the messenger must be seen as an effective communicator – but what does that mean?