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Traditional tactics are killing advocacy— but there is a cure: authenticity.

By Charles Richardson The digital era is wreaking havoc on traditional forms of communication, advocacy among them. In fact, the current world of advocacy is in short supply of authenticity. The old, tired methods of form communication and batch emails no longer work. Despite new technology and data-driven content, public policy is still determined by [...]

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Advocacy 2015: How to move policy makers in the digital era

By Charles Richardson The world we live in today is radically different than the world we lived in just a few years ago. With the explosion of digital media and an endless stream of new apps, social channels, and digital platforms, individuals and companies have access to information like never before. There are seemingly more [...]

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RAP Index gets nod in Fortune Magazine: Organizations turning to authentic advocacy

By Charles Richardson The world of advocacy has forever changed. The days of throwing large sums of money at lobbyist and politicians to influence policy is no longer effective. Traditional lobbying initiatives that have worked in the past are no longer valid. Bulk emails, form letters, faceless petitions, and the like have become ineffective at [...]

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Authentic Advocacy, a key theme at the 2015 PAC Grassroots Conference

By Chip Felkel Greetings from RAP Index, Just back from the 2015 Public Affairs Council (PAC) National Grassroots Conference in Key West and we’re still feeling the energy and momentum of that terrific three-day event: so many great insights from industry veterans as well as productive discussions with a number of thought leaders. I know [...]

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The ground’s still shaking from November elections: How’s your advocacy footing?

By Brian Aufmuth · How will foreign trade policy affect your business in 2015? · What critical federal regulations could impact your organization? · What tax reform issues keep you up at night? · How will you—and your employees—survive healthcare increases? These are just some of the many dire questions facing associations, organizations and businesses [...]

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