Monthly Archives: February, 2017

Why the heck do we need a key contact program?

By Chip Felkel

Every single company, every single organization is one tweet away from a crisis. That is a fact in 2017.

The advocacy environment is noisier than ever before. Between digital ads, social media, pass thru calls, and oh-so-ineffective mass emails, organizations can barely hear themselves think, much less actually be heard over all the rest of the din and the clutter being created by everyone else. You have to make a choice: Do you want to make noise, or do you want to be heard?

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