THINGS TO BE DONE FOR GRASSROOTS ADVOCACY DURING A TIME OF CRISIS

THINGS TO BE DONE FOR GRASSROOTS ADVOCACY DURING A TIME OF CRISIS

Special guest blog by Roger Rickard, founder of Voices in Advocacy

In these uncertain times, I have been reminded of the wisdom in the great Charles Dickens novel, A Tale of Two Cities, “It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring of hope, it was the winter of despair, we had everything before us, we had nothing before us…”

When it comes to this uncertain time, when we are all scrambling to adapt to the change all around us, we need to be reminded of proactive activities you can do now to affect your advocacy success in the future.

I have compiled a shortlist of our top ideas.

1 – Analyze your current recruitment. Now is a great time to audit and review what you have been doing in the area of advocate recruitment. Are your current activities providing the results you desire? Are you growing your community of advocates?

2 – Conduct a survey and recruit. If your organization is being adversely affected by the falling dominos related to the coronavirus, conduct a survey to even better understand their pain points. Once completed use the results to ask them to be an advocate for you. People are more apt to react positively to your ask while the pain is fresh. Inspire them to act and remind them that their actions help in protecting and defending their job, organization, and industry.

3 – Audit your advocacy web pages. How easy is it for your advocates to get the answers to the questions they need?  Do you have great information on your website on how to be an even more effective and influential advocate?  Do you need to do more?

4 – Provide new virtual advocacy training. Do you have a program in place to train and onboard any new advocates or reinforce advocacy best practices to your existing grassroots advocates? This is a little self-serving as I have an online advocacy training program available to implement for your organization that has a lot of value for training your advocates without the expense and travel required for face-to-face training. This program has modules for organization customization. Best of all we can offer you a shared revenue package. It’s a great time for you to offer online advocacy training at a reasonable cost that will only become more important to your organization and advocates. Schedule a call to learn more.

5 – Show gratitude. Take a little time to write some notes to your best advocates and let them know how much you appreciate them.  They are likely in a stressful time, just as you are, and they will appreciate a kind note.

BONUS – Take care of yourself.  Follow the guideline provided by the CDC. Wash your hands frequently for 20 seconds. Stay home if you don’t feel great. You can only be proactive if you are healthy.

This current crazy state will come to an end sometime soon, but until it does, try to stay positive and make sure to use this time as wisely and productively as you can.

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