Category Archives: Blog

ROI: What should you be earning on your investment in advocacy?

By Chip Felkel

The short answer: Political Capital.

With three decades of public affairs work with a wide range of clients and projects, I’ve seen what organizations must have to get a solid ROI out of their respective advocacy programs. It’s much more than the money they have and spend. The truth is, a lot of well-funded organizations have under performing advocacy efforts because they spend far too much on activities that produce very little long-term value. These “programs” provide cover in reporting to the board or management but some seem more focused on making sure the staff is busy (or can claim to be) instead of executing on things that will be externally effective…

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Thanks to Game-Changing Technology, Key Contact Advocacy Is No Longer a “Pie-in-the-Sky” Idea

By Sarah G. Dennis

Imagine starting every day knowing exactly how many key contact advocates your organization has for every member of the federal, state and county government and federal and state legislative committees that concern you.

Now let your mind wander over how you could maximize your resources, focus your time and target your efforts on building personal relationships with your strongest key contacts or execute targeted calls-to-action on a moment’s notice.

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ICYMI – Digital disruptors take on Brussels consultants

Politico reported on digital disruptors and the impact they could have on Europe. See what they had to say and how RAP Index fits in to the future of European advocacy.

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Why the heck do we need a key contact program?

By Chip Felkel

Every single company, every single organization is one tweet away from a crisis. That is a fact in 2017.

The advocacy environment is noisier than ever before. Between digital ads, social media, pass thru calls, and oh-so-ineffective mass emails, organizations can barely hear themselves think, much less actually be heard over all the rest of the din and the clutter being created by everyone else. You have to make a choice: Do you want to make noise, or do you want to be heard?

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Being prepared for a Trump Presidency

By Chip Felkel

One thing is certain with the president-elect. Random, even erratic challenges, are going to be the norm. Companies must be able to make their case, defend their position and leverage every available asset. Having the right messenger(s) is as important as the message. Stakeholders with long-standing personal relationships with elected officials and key staff, will be a vital, critical part of any successful advocacy effort if organizations intend to be heard over the noise of social media and lazy journalism.

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