Category Archives: Uncategorized

Getting serious about metrics: Be Incredible. Focus on Quality not just Easy.

Getting serious about metrics: Be Incredible. Focus on Quality not just Easy.

By Chip Felkel

Recently I was sitting in a theater with my family watching the new release, “The Incredibles 2”. A line from the movie’s villain, Evelyn Deavor, is this, “Ease. They will trade quality for ease every time.” Of course, this villain (note: the bad guy here) is correct in her assessment about society generally and while she wasn’t referring to public affairs and advocacy, she certainly could be. But the truth is, good, successful, impactful advocacy can be much easier than we seem to think. Yes, it takes some work. It’s not as simple as hitting send, and it takes some common sense and a willingness to stop taking victory laps for activities that do very little but create lots and lots of noise.

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CMF Research Webinar: Are Grassroots Emails to Congress Effective Anymore?

Join CMF and RAP Index in a discussion about making the transition from “reach metrics” to relationship-based or impact metrics. This presentation will encompass more than a decade of research CMF has conducted on communicating with Congress.

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Metrics that Matter: Measuring Quality Grassroots Engagement

By Amy Showalter

Supreme Court Justice Potter Stewart, when concurring with the majority opinion in Jacobellis v. Ohio tried to define what constitutes obscenity: “. . . . I shall not today attempt further to define the kinds of material I understand to be embraced within that shorthand description, and perhaps I could never succeed in intelligibly doing so. But I know it when I see it . . . “

I often think of that statement when defining quality grassroots engagement, as almost every advocacy professional knows it when they see it. It’s a high bar, because the cacophony of voter sentiment is abundant and intense. And virtually every grassroots professional I have advised or observed admits that quality is what matters most for their grassroots development, and they want more involvement from quality advocates.

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Top 5 Excuses For Not Having a Key Contact Program

Here is a simple fact: The most effective way to deliver your message to a lawmaker is through a constituent who has a relationship with the lawmaker. If you disagree, then stop reading now. And still, while a lot of government affairs professionals know this they continue to risk their organization’s success, and frankly, their own professional reputation, by relying primarily on social media posts and mass emails to mobilizing their advocates and influence legislators. Is that smart? Is that safe?

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RELATIONSHIP INTELLIGENCE Technology + “Common Sense” = Success

By Chip Felkel

Over the last twenty-five years as an advisor, counselor and strategist on countless high-stakes, high-profile public policy battles, I have been struck by how little organizations, whether they are corporations or associations, seem to actually know about their members. Far too often, I have heard that their process for knowing who they know involves a hard to update, or even find, excel spread sheet.

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