First of all, it's not a grassroots program. It's unlike anything else in the industry. It is actionable intelligence software program that is customizable and specific to a given organization and company. It is a breakthrough survey tool--for large organizations, associations, corporations and other groups--that allows customers to identify key contacts in their organization who have key relationships with influential policy makers. Once identified, The RAP Index qualifies each relationship and defines that individual's willingness to utilize their sphere of influence for advocacy.
What makes it effective?
The proprietary questionnaire, with a strategic scoring protocol, identifies your key stakeholders who are in the best position to make contact with an appropriate elected official, and deliver your message in the most effective way. The RAP Index software is a user-friendly information gatherer that can be accessed 24/7, 365 days a year. It is easy to interpret, manage and update. And most importantly, it is a highly targeted tool that let's you put the right person in touch with the right official in a meaningful and impactful way--as opposed to blasting out a meaningless mass email, or flooding an official's desk with letters that will never get read.